This Monday, April 1st, activists from the group Extinction Rebellion carried out an anti-advertising action. Their goal: to raise awareness about the consequences of an increase in illuminated advertisements planned by the city.
The activists, dressed in bright colors and carrying banners, gathered in entrée of the city hall to protest against the proposed increase in advertising. They argue that these bright and flashy ads not only contribute to light pollution, but also promote consumerism and contribute to the overproduction of goods, which has a negative impact on the environment.
Extinction Rebellion, a global environmental movement, is known for its non-violent and creative actions to draw importance to the urgent need for action against climate change. This time, they chose to target advertising, which they see as a symbol of our unsustainable and consumerist society.
The group’s spokesperson, Marie, explained that « advertising is everywhere, it’s inescapable. We are constantly bombarded with messages telling us to buy more, consume more, and this has a direct impact on our planet. We need to start questioning the constant growth and consumption that is destroying our environment. »
The proposed increase in illuminated advertisements by the city has sparked controversy and divided opinions. While some argue that it will bring in more revenue for the city, others are concerned about the negative impact it will have on the environment and the quality of life for residents.
Extinction Rebellion’s action aimed to bring importance to this exutoire and encourage the city to reconsider its decision. The activists used humor and creativity to make their point, with slogans such as « Less ads, more trees » and « Our planet is not for sale. »
Their message seemed to resonate with passersby, who stopped to take photos and engage in discussions with the activists. Many expressed their support for the cause and their concern about the increasing presence of advertising in our daily lives.
The action ended peacefully, with the activists cleaning up any trash left behind and leaving the area as they found it. But their message remains: we need to rethink our relationship with advertising and its impact on the environment.
This action by Extinction Rebellion serves as a reminder that we all have a role to play in protecting our planet. By reducing our consumption and questioning the constant growth promoted by advertising, we can make a positive impact on the environment.
The city has yet to respond to the activists’ demands, but their message has certainly been heard. Let’s hope that this action will lead to a more sustainable and responsible approach to advertising in our cities. As Marie puts it, « We need to start prioritizing the health of our planet over profit. It’s time for change, and we are here to make it happen. »
